You've seen those videos. The ones where the guy is like, "Hey! I'm ___ _____ and I'm here to talk to you about my new product/service!" Except you're not really sure what his product/service is because he's just talking at you for 3 minutes straight without really saying anything. Yeah, don't be that guy. If you want to use video in your sales funnel and actually make some sales, here's how to do it without being an idiot.
The first step is to actually have something of value to say. This may seem like common sense, but you'd be surprised how many people try to sell their products/services without actually providing any real information about what they're selling. So take a step back and ask yourself, "What can I say in this video that will actually tell prospective customers what my product/service is and why they need it?"
Once you have a handle on that, the next step is to make sure your video looks good. This doesn't mean you need a Hollywood budget—just that your video should be clear, well-lit, and professionally edited. Remember, first impressions count, so if your video looks like it was filmed on a flip phone from 2006, no one's going to take you seriously as a business.
Finally, don't forget to include a call-to-action (CTA) at the end of your video. A CTA is simply an instruction telling viewers what you want them to do next, e.g., "Visit our website," "Sign up for our newsletter," or "Give us a call." Including a CTA gives viewers a concrete way to take action after watching your video, which is vital if you want them to actually do something with the information you've given them.
If done correctly, using videos in your sales funnel can be an incredibly effective way to reach prospective customers and close some sales. Just remember to actually have something valuable to say, make sure your video looks professional, and include a call-to-action at the end. If you can do all of those things without coming off like a douchebag...well, then you're on your way to becoming a master of video selling!