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  • Jordan Herelle

Preparing for the Future of Video Marketing: What to Expect in 2023

If you’ve been paying attention to marketing trends lately, it’s clear that video marketing is here to stay. But what will the future of video marketing look like? What sort of trends and technologies should CMOs be prepared for in the next few years? We’re here to give you the scoop on some of the most exciting (and possibly weirdest) video marketing trends for 2023.



Video Ads That Follow You Around The Web

One trend that’s already gaining popularity is retargeting ads, which are ads that follow users around after they’ve interacted with a website or campaign. This type of ad can be used in a variety of ways, but one particularly interesting example is setting up an ad that follows viewers around after they watch your brand's promotional video. So if a potential customer watches your company's latest viral video, they might see your brand's logo and slogan following them around as they browse other websites. This way brands can keep their message fresh in viewers' minds without being too overbearing or intrusive.


Interactive Video Experiences

One of the biggest trends we expect to see by 2023 are interactive video experiences. These videos allow viewers to dive deeper into a product or service by clicking through different layers of content presented within the same clip. For example, let's say you're watching a commercial about a new type of car and you want to learn more about its features and specifications. Instead of having to sift through multiple webpages, an interactive video experience would allow you to learn all this information directly from within the commercial itself! This type of experience makes it easy for potential customers to get all the information they need at once, making it easier for them to make an informed purchasing decision.


Virtual Reality Videos

Another trend we expect will become popular in 2023 is virtual reality videos. VR technology has been around for quite some time now, but its applications in digital marketing are still relatively unexplored territory. By 2023 we expect that this technology will be commonplace and used as an effective tool to engage with customers on a deeper level than ever before. For example, imagine being able to take a virtual tour inside your dream home without ever having to leave your living room! Or what about touring the factory floor where your favorite product was made? All these experiences could theoretically become possible with virtual reality videos—and more—in 2023!


Final Thoughts

Video marketing is quickly becoming one of the most powerful tools in any Marketer's arsenal. As technology continues to develop at lightning speed, we can only begin to imagine what new trends and technologies will emerge by 2023! From retargeting ads that follow us around online all the way up through interactive experiences and even virtual reality videos, one thing seems certain - marketers have plenty of exciting opportunities ahead! Keep an eye out for these trends so you can stay ahead of the curve when it comes time for your company's next big campaign launch!

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