I know... it seems like the last thing the world needs is one more video company. It might be the most saturated industry on the planet.
Is Video A Luxury Item?
Being in the industry, it sometimes feels like paying for video production is still perceived as a nice-to-have luxury item that is, at best, unlikely to produce a worthwhile effect and at worst, going to be a complete waste of time and money.
It is true that ten years ago video was an optional, yet effective luxury item that truly did set your company apart from the competition.
Now, it is an expectation.
In 2022, video is the expected form of information consumption, and if you don't provide it, your prospective customers are likely to abandon your website or social page and look elsewhere for the information they seek...until they find it.
People are comfortable doing their own research about stuff these days. Watching videos is preferable compared to reading words or infographics, by a LONG shot.
...and they definitely don't want to talk to you or your salesperson until they have done some of their own research *first*.
How to Set Yourself Apart
So how do you set yourself apart, instead of merely offering what the market expects?
The quality, condition, or fact of being exact and accurate.
Are you being PRECISE with your communication with your clients? Are you honestly and accurately conveying the intended feelings or beliefs that you want your customers to receive? Video is simply the most effective way to communicate complex ideas at a large scale... that is, until we are all plugged into the Matrix through a plug in our spinal cord. But until then, video occupies a vital role.
If YOU believe that your company offers a valuable product or service, it is probably the result of a (perhaps complex) web of reasons that support that belief.
If the video content you are publishing doesn't PRECISELY and EFFECTIVELY communicate these reasons to your prospective customers, then you are surely leaving money on the table.
A good video production company doesn't simply have hard working and talented visual artists with cool equipment (I wish), it also makes sure that every production accomplishes its intended goal:
Precise and effective communication.